A lot of marketing advice focuses on scaling a small startup into a large business or developing a strategy with global reach, but what about your area?
If you’re looking to create a community-minded jewelry business, there are still plenty of tips to boost local business. To help you get started, we’ve compiled a few simple ways that can bring significant results.
1. Boost your online reviews
One of the top ways potential customers can distinguish your store from other jewelry businesses in your area is through reviews.
Simply put, the more positive reviews you get, the more likely they are to choose you, as this will increase your customers’ trust and loyalty to your store!
Good reviews build credibility and establish your jewelry store as a trusted, reputable brand that offers quality products. They also help solidify your local reputation as a great business in your area. It’s also a budget-friendly marketing strategy, which is always a plus!
- Use templates to quickly respond to new reviews
- See all reviews across platforms in one dashboard
- Manage feedback with ease
The end result is more consistently positive reviews and a friendly, helpful and reliable brand image.
2. Setting up a Google My Business profile
Google My Business is perfect for attracting attention in your neighborhood. By setting up your profile, you will be added to Google’s local listings and are more likely to appear at the top of its pages and in the Google rotation for local searches.
“Google My Business” also makes it easier for your online audience to view important information about your jewelry store, including your:
- Location
- Store address
- Product Images
- Hours of operation
- Contact information
- website
Setting up a profile is completely free and easy! It’s a no-brainer for any business looking to expand their existing local audience.
3. Invest time in local search engine optimization
Search Engine Optimization (SEO) is a great tool for attracting a wider global audience, but did you know that you can also use it to boost your local presence?
When people search for local businesses, Google uses a local search algorithm to show them the most useful results. By understanding how to use this algorithm, you can make your website look like a perfect match for jewelry searches in your area.
If this sounds a little tricky, don’t panic! Simply set up your Google My Business profile and you’re off to a great start. Once you’re done, here are some quick tips to immediately boost your local SEO:
Use location-based keywords in your content (e.g. jewelry stores in “your town”)
- Add your location to your metadata
- Link from your website to other local websites
- Add your business address to your website.
4. Partnering with local businesses
Have you considered partnering with other local businesses? By working together, you can create a thriving community where everyone can help each other.
For example, as a jewelry store, you might partner with a local artist who will stock some of your work in their gallery in exchange for you displaying their art on your walls. Not only will this help build your local reputation, but it will also expand your business and help you reach new markets.
Be sure to check your community for appropriate events, including art fairs and local markets. If there isn’t one in your area, why not reach out to other local artisans, business owners, and jewelers to start one?
5. Words.
Whether you are a start-up jewelry business or looking to expand your existing business, there are many ways to find new business in your local area! We hope these tips have provided you with the inspiration and insight you need to get started.